UNDERSTATED YET STRIKING WEDDING DRESSES FOR WOMEN WHO DRESS FOR THEMSELVES
ABOUT BON BRIDÉ
Founder and creative director of BON BRIDÉ is ex-fashion buyer and product developer, Pippa Cooke. Having spent over ten years immersed in the industry, buying for retail giant Topshop, cult label House of Hackney and Luxury department store Harrods, Pippa felt the time was right to adopt her fashion-forward aesthetic and disrupt the bridal industry.
With feminist principles at its core, BON BRIDÉ does things differently, breaking from the norms of the modern wedding.
BON BRIDÉ looks to remodel the bridal industry towards sustainability. What is more wasteful than a dress you only wear once and for a maximum of 12 hours?
We want to create garments that are made with conscience, so our brides can be proud that they have purchased their dress with a sustainability ethos in mind. Responsible for more than 8% of the global climate pollution, the fashion industry is slowly opening its eyes to sustainability. At BON BRIDÉ we are passionate about our environment and the day to day footprint we all have. We may only make a small contribution to a much larger problem, but to us, every step counts and that attitude is core to our brand.
BON BRIDÉ want to create sustainable dresses, that can even be worn again. We now offer our brides the option of having their dress amended, so they can re-use and wear time and time again.
Do you wonder how this works, ask Carefully Collected for more details.
Art direction and styling: Pippa Cooke @Bonbride
Photography: Joanna Brown @joannabrownphotos
Hmua: Quelle Bester @bridaledit
Assistant: Lisa Birchall @lmisslma
Model agency: @milkmodelmanagement
Models: @chizoba_emmanuel and @gracemcgovern